Founded in 1999, Ksubi emerged from a spirit of rebellion. Known for taking angle grinders to premium denim and releasing two hundred rats at its first runway show, the brand quickly sparked a movement.Positioned as a fashion outsider, Ksubi naturally attracted a global community of like-minded individuals. Its raw, iconic denim soon caught the attention of influential hip hop artists and leading tastemakers in fashion.Since its inception, Ksubi has evolved into a globally recognized streetwear label. Its distinct designs are worn and loved by musicians, artists, and creatives around the world. While it stands as one of the most notorious names in denim, Ksubi remains true to the spirit that launched it: beautifully imperfect, unapologetically bold, and unafraid to showcase its flaws.For royalty. For heroism. For the streets.
Controversy is welcome.
Discover more at ksubi.com or visit their stores in New York, Los Angeles, Miami, Chicago, London, Sydney, and Melbourne.
