Founded in 1966, B&B Italia has been established with a strong industrial and technological calling that leads the design industry in craft and innovation. The close dialogue between the designers and architects that B&B Italia leads to creativity that has been foundational in building the history of B&B Italia over the years.
Despite the universal crisis, the company has not stopped continuing to innovate and adapt — investing in both physical spaces and technological research to create a new concept. The way consumers will interact in a space is changing; B&B Italia has evolved the initial showroom design to introduce a new approach, which will change the consumer’s experience through physical and digital touchpoints in opening the brand’s first showroom in Miami (900 sq meters).
