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If you’re a luxury watch brand making a move to the Miami Design District, chances are you’re eyeing Palm Court—a veritable mecca for Swiss watchmakers.

It’s safe to say Ulysse Nardin, one of the world’s most famous watchmakers since 1846, has found its home. It’s a sentiment CEO Patrik Hoffmann shared when deciding where to launch Ulysse Nardin next.

“Miami immediately came to mind as the ideal location,” he said. It was the neighborhood’s reputation for cutting-edge design and innovation that really influenced the decision. “The Design District is renowned internationally as a go-to destination for luxury shopping and creativity.” The latter echoes the brand focus, as it continually remains in the forefront of watch-making technology—from being the first company to include silicon in its timepiece movement to producing its own machinery.

The 1,000-square-foot boutique will feature the entire scope of the Ulysse Nardin collection, plus FreakLab—the watch that pioneered Nardin’s use of silicon parts—and its signature Marine Chronometers. 

Ulysse Nardin, 140 NE 39th Street, Suite 202, Miami, 786-248-7000.

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